HIGHER EDUCATION FUNDRAISING

HIGHER EDUCATION FUNDRAISING

Client:A large, top-ranked university
Goal:Improve campaign performance and donor retention

CHALLENGES

  • Lower contributions and decreasing pledge rates were making it harder to meet the revenue goals.
  • Traditional approaches to fundraising were yielding poor contact rates and high resource usage.
  • High donor churn resulting from non-optimized contact approaches.
  • Poor or limited digital engagement resulting in loss of potential revenue.

APPROACH

Designed and deployed a data lake infrastructure on the AWS Redshift cloud platform.

Provided recommendations for the right ask and the right time slots to contact each prospect.

Predicted donor churn and provided recommendations to improve retention.

RESULTS

Pledge rate increased by 3 times.

Pledge amount increased by 15%

Improved contact rate and donor engagement